The lustful, soulful "Sure" was written by Take That's main songsmith, Gary Barlow, alongside Robbie Williams and Mark Owen. It's about searching for the perfect person to commit to, with Barlow singing in the second verse: "It's gotta be social, compatible, sexual, irresistible. It's gotta be right for love."
Produced by Barlow and British electronic group Brothers in Rhythm, "Sure" marked a diversion from Take That's typical pop sound, with the song instead taking inspiration from the swingbeat genre that was popular in the US at the time. This was no doubt an attempt by the band to find success in America, one of the few countries not yet sold on the Take That phenomenon. While "Sure" ended up flopping, the band's next single, "Back For Good," did manage to chart, peaking at #7 on the Billboard Hot 100.
"Sure" was Take That's fifth #1 single in the UK, following "Pray," "Relight My Fire," "Babe," and "Everything Changes." Despite remaining at the top of the chart for two weeks, "Sure" was the lowest-selling #1 single in the UK in 1994.
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