Consequence of Sound asked vocalist Brittany Howard whether her lyric for this song, "Loving so deeply I feel it through all my past lives," was an easy place for her to go. She replied: "It definitely came naturally and from nowhere and everywhere all at once. When I say a line like that, I don't really have to think about it."
Asked by The Independent what she was thinking about when she wrote this song, Brittany Howard replied: "I guess what I was going for is like, imagine if you believe in reincarnation. So everyone you've ever known in each life and all the love you ever gave or gotten? that never goes away. So the song is about realizing that and then knowing how to harness the love around you at any point in time."
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