This song is about the press and media making up bogus stories and taking shots at the band. And as Axl Rose says in the end, it is dedicated to all the GN'R fans that stuck with them through all they have been through.
This is a rare song that calls out the specific music critics and their publications, as Axl mentions Andy Secher at Hit Parader, Mick Wall at Kerrang! and Bob Guccione Jr. at Spin. According to an article in The Washington Post, Guccione wrote a letter to Rose, stating he accepted the challenge (to "get in the ring") but no fight ever occurred.
This started out as a song written by Duff McKagan and called "Why Do You Look At Me When You Hate me?" but later the title was shortened, and the original title became the first line in the final version of the song. McKagan, Axl Rose and Slash are the credited songwriters.
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