Written by Cole Swindell with Michael Carter and Brandon Kinney, this uptempo breakup song is a story of regret and missed opportunity. I'm dying here tonight Staring goodbye in the face Saying I love you too late The singer has learned the hard way that sometimes you've got to say those words that you're scared to say. Unfortunately, he didn't tell his romantic interest he loved her until it was too late.
Swindell explained to ABC Radio the song is about knowing that he loved the girl and that he's telling her that when it's too late and she's not there anymore. He added that he can picture the girl "out there on the highway," having forgotten about him and not picking up his phone calls. "That's a rough feeling knowing that you say I love you too late," he said.
Cole Swindell considers this to be the most up tempo song he's recorded to date. He said it sounds like it's an 1980s rocker "just screaming tempo. It's rockin'."
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