This was released as the first single from Charli XCX's sophomore major label album. "'SuperLove' is a song about running away and falling in love with someone," she said, "and it being really dangerous and bad for you but still amazing, romantic and wonderful." Charli added that the song was influenced by artists like Bow Wow Wow, The Waitresses and The Flying Lizards as well as "those Lolita-esque bratty French girls and other girl power heroines." She wrote the tune the same week as "I Love It." "Let's just say I was in a similar mind frame," she said. Although the song was originally announced as the lead single from Charli's then un-titled second major-label studio album, it was eventually not included on Sucker.
The song's music video was shot in Tokyo's Robot Restaurant by Charli's boyfriend, Welsh movie director Ryan Andrews (Elfie Hopkins).
The song is more commercial than Charli's previous offerings. She told Digital Spy: "I wasn't really thinking that I had to create a radio friendly song or anything, it just happened. Originally the song was really, really, really poptastic in the production. It sounded like Katy Perry or something, which was a road I didn't want to go down, so we added some live instrumentation to it. "
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