This standalone single featured Rita Ora's then-boyfriend, the Scottish DJ and producer Calvin Harris. When asked by Nick Grimshaw on his BBC Radio 1 Breakfast Show what it was like working with her man, she confessed: "Honestly, it was so natural. I wouldn't have done it if it didn't make any sense." "I was never really against [working with] people I'm involved with [and] doing something personally," Ora added. "We were sitting at home, he started humming and then I started humming and then we hummed together!"
The song plays in the background during a commercial for British cosmetics brand Rimmel's "Color Rush" collection. The ad features Ora striking some poses during a photoshoot to promote the product.
Speaking with Paper magazine, Ora described this as, "a very important song to me because it's a love song, but it reminds you of Whitney. And that was the vibe we were on. We just wanted to feel good." She added: "You know that feeling of 'How Will I Know' with the synth? It just makes you feel happy; that's what I wanted to create."
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