This song was released on several occasions by KLF, evolving through each reworking. In its original form, the track was an instrumental acid house anthem; subsequent versions with vocals and additional instrumentation, yielded the international hit singles "What Time Is Love? (Live at Trancentral)" (1990) and "America: What Time Is Love?" (1991), both of which reached the Top 5 of the UK Singles Chart and introduced The KLF to a mainstream international audience.
The 1991 version featured former Deep Purple, Gary Moore and Black Sabbath vocalist Glenn Hughes, who said the recording session inspired him to kick a cocaine habit. "I suddenly understood that there was more to life than drugs," he explained. "I mean, the KLF guys were aware of my previous record of drug-induced unreliability but were willing to give me a chance… I did 10 vocal tracks for them in just 25 minutes, and realized that 'America' would be huge and probably my last chance to make a go of my career again. My credit on the single: 'Glenn Hughes - The Voice Of Rock' restored my confidence and was a kind of a lifeline... Drugs are for losers."
Scooter's 2002 UK Top 20 hit "Posse (I Need You On The Floor)" had a similar bassline to "What Time Is Love."
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