CoCo

Long Beach rapper Odis Flores is a rapper who records under the name of O.T. Genasis. He was signed by G-Unit Records in July 2011, after his track, "Jackie Chan," came to the attention of 50 Cent, released his debut mixtape, Black Belt the following year. Things didn't work out and the rapper was released from his contract with the label. O.T. didn't remain unsigned for long, signing with Busta Rhymes' Conglomerate Records after the Brooklyn MC was drawn in to the energy the Long Beach native brought to his performance at the Playhouse Night Club. "I was so turned up by what he displayed, not just as an MC but as a showman," Busta recalled to Rolling Stone. "He was jumping on the speakers. He damn near was swinging from the chandeliers in the bitch."

Despite being from the West Coast, O.T. takes pride on not having a region-based sound. "I'm from the West Coast, but you can hear in my songs that they don't really sound like they're from there," he told Noisey. "I like to put myself in the position where I'm like I can give the [listener] everything and make a record that sounds like it could be from anywhere."

O.T. released this drug ballad about his love for cocaine as the first single from his debut album. He recorded the track at the Atlantic Records studios in California. "I came up with [the concept] at another studio, one of my boys' studio," he recalled to Rolling Stone. "I just knew I had to do it on another mic and make it sound right. Usually, if I hear songs, I record it on a Voice Memo first. I have to perfect it. I'm a big fan of delivery and I want to make sure you're saying it right. I'm like, 'This has to be perfect when I do this.'" "I was super amped up," O.T. added. "It was probably 3 o'clock in the afternoon. I had the music all the way up yelling, 'I'm in love with the coco!' I was just being young and hungry. Not just for music but in survival mode. When certain things aren't going right in your lifestyle, like, certain bills are still in effect. I didn't have a big record before this."