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This Shane McAnally, Nicolle Galyon and Ross Copperman penned song finds Keith Urban addressing the way 21st century society perceives women and issues surrounding sexual harassment. When you hear somebody say somebody hits like a girl how does that hit you? Is that such a bad thing? When you hear a song that they play saying you run the world, Do you believe it? Will you live to see it? Speaking with Associated Press, Urban described the track as a "soul-gospel spiritual-manta."

The song was written just a few days after the early October 2017 publication of New York Times' expose on movie mogul Harvey Weinstein's history of sexual harassment and abuse. "The writers wrote this song on October 10, and I heard it the next day," Urban told Rolling Stone Country. "I got to hear it fresh out of the oven, and it was instant love for me." "I know all three of [the writers], and I think, obviously, the tone of times right now was weighing on all of them, and compelled them to write this song," he added. "It affected me not just as a husband but also as a father of two young girls, and a son. I had a heart reaction - my first thought was that it was a gospel soul prayer mantra, all rolled into one."

When Urban first heard the demo, he had no idea the writers had drawn inspiration from the Weinstein sex scandal. Instead, he just thought it was a beautiful, empowering piece of music. "When I heard the song I knew nothing about its back story, and I don't think that is needed for the song," he explained to US breakfast show Good Morning America. "The song for me was far more celebratory than anything else, so that's what really moved me."