"Bury A Friend" was written from the perspective of a monster under Billie Eilish's bed. The singer teased the sparse, atmospheric track with a 16-second video of her lip-syncing the tune while her head is being pushed, pulled and possessed by several gloved hands. The clip ends with the question, "When we all fall asleep, where do we go?", which is also the title of the singer's debut album.
Writing "Bury A Friend" gave Eilish the idea of how she was going to conceive the entire When We All Fall Asleep, Where Do We Go? project. "I immediately knew what it was going to be about, what the visuals were going to be, and everything in terms of how I wanted it to be perceived," she said. "It inspired what the album is about."
Eilish darkly whisper-sings questions as the monster. She is both frustrated and inquisitive. What do you want from me? Why don't you run from me? What are you wondering? What do you know? Why aren't you scared of me? Why do you care for me? When we all fall asleep, where do we go? Eilish explained that the song "is literally from the perspective of the monster under my bed. If you put yourself in that mindset, what is this creature doing or feeling?"
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