Reminder

This song is The Weeknd's response to his longtime fans who suggested that his previous album Beauty Behind the Madness was too commercial. The Toronto native reminds his critics that his new direction was award-winning and commercially successful. He references the breakout success of "Can't Feel My Face," a song about doing coke, which was nominated for a Nickelodeon Kids' Choice Award nomination. I just won a new award for a kids show Talking 'bout a face coming off a bag a blow. The track actually lost to Adele's "Hello" at the ceremony, but The Weekend is able to boast at his ability to get dark drug-filled songs into the mainstream.

The Weeknd released a video for this song on February 16, 2017 - his 27th birthday. The star-filled clip features appearances by A$AP Rocky, French Montana, Travis Scott, Bryson Tiller, and another very famous Canadian artist: Drake. Seems any beef between Drake and The Weeknd has been settled - their relationship turned frosty when Mr. Tesfaye formed his own label with Universal Music Group (XO) instead of signing to Drake's OVO label.

The song's remix features additional verses by A$AP Rocky and Young Thug. While the Weeknd's verse remains the same Flocko and Thugger contribute some new rhymes. It's The Weeknd's first collaboration with Rocky, although he worked with Young Thug previously on the remix of Jeremih's "Pass Dat."