This song finds Tahliah Barnett, aka FKA Twigs, reflecting on her past as a background dancer in big-budget music videos for artists like Kylie Minogue, Ed Sheeran and Taio Cruz. She was also in a couple of Jessie J's clips ("Do It Like A Dude" and "Price Tag"), the latter in which she can be seen dressed like a marionette. Barnett told Pitchfork, "I wrote that very shortly after I stopped being a video girl." "When I got signed," she continued, "I stopped dancing - I'd given up that part of my life. I would go out, and somebody would be like, 'Oh, I recognize you!' I'd hope it was because they'd heard my music, but they'd say, 'Are you that girl from the Jessie J video?' I'd always say 'no,' and they'd be like, 'You're lying!' I'd say, 'No! It's not me.' They'd say, 'You look just like her.' And I'd be like, 'I know. So many people say that! It's weird!"
The black-and-white video was directed by LA based Filmmaker Kahlil Joseph, who previously helmed the clip for Aloe Blacc's "I Need A Dollar." The visual takes place on Death Row as we see Twigs dancing around a prison inmate who is laid out on a gurney. The promo also features a bloody cameo from rapper Travis Scott.
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