This soundtracked a commercial for Häagen-Dazs ice cream. Richard Hawley told Q magazine: "It was the one time I was persuaded to do an advert and the kids went: 'Dad, we get any free Häagen-Dazs?' So I rang up and asked. Then this massive articulated lorry turned up where we lived – it would be hard to get a snake round the streets there, let alone a lorry! When they opened up the back, all this dry ice came out – a real 2001: A Space Odyssey moment – and this big, tattooed bloke pulled out this freezer thing. When he opened it up there were these four tiny tubs for dolls or something. The kids were in bits!"
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