Dirty Mercy

The first single from Gin Wigmore's fourth album finds the New Zealander rocking out. "I always had this strong desire to sing against a backdrop of wall to wall heavy guitars and thrashing drums," Wigmore told Billboard magazine. "One of those bucket list style rock 'n' roll tracks for me to write and sing. I'm really stoked I finally found that footing within this type of song. It was fun and challenging to take my voice into that very different spectrum from where I first started."

The David de Lautour-directed video shows Wigmore babysitting a young girl. She encourages her to rock out in the garage, while she reads Saul Alinsky's Rules for Radicals on the couch. "For this video I had set the intention and goal to be able to have a strong young female lead who basically breaks the mould of her conservative cage," the New Zealander explained. "I wanted to see a young female actively and consciously break from the restraints of 'normalcy' to find her creativity and free spirit to find ultimate liberation for who she is and wants to be. In this world right now I feel we have a real lack of strong minded and smart females leading with their own bravery and courage about who they are. Instead we have this over-sexualized and dumbed down state of mind for women as our role models. I think that is bulls--t and I do not agree or condone it. I wanted to do my part in putting females back in positions of power and exercising their right do as they wish by using their imagination, free will and intelligence."