This was released as the first single from the re-release of David Guetta's fifth studio album, Nothing But The Beat 2.0. The French DJ/producer premiered the track on July 29, 2012 during a gig at the Belgian festival Tomorrowland. The song was released in most territories on August 24, 2012.
The song features Australian singer-songwriter Sia, who previously collaborated with Guetta on his hit single "Titanium." The pair also worked together on "Wild One Two," a remix of Flo Rida's hit single, "Wild Ones."
Sia originally wrote the song with Cher in mind. The Australian singer-songwriter tweeted regarding the American star. "I wrote that for Cher. Can't you hear me giving my Cher? I'm giving it my Cher. I love Cher. It's so Cher!"
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