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Here, Iggy Azalea delivers a swaggering tune with lightning-quick rhymes full of braggadocio, laced with some sexually charged euphemisms. Many of the rhymes are aimed at an unnamed ex. He don't love you, that ring ain't big enough As soon as the song was released, fans started speculating the song is aimed at Azalea's former fiancé Nick "Swaggy P" Young. The rapper split from him in 2016 after discovering he was fathering a baby with an ex-girlfriend.

Azalea told People the track is primarily a women's empowerment anthem. "I wanted to make a song that could be fun to dance to, but the lyrics when you really listen to them are very powerful," she said, adding "it's not a victimized sexualization" but instead more a matter of "a woman being in control of what I want to do and when I want to go and when I want to stop."

AzaIea recruited Brazilian pop star Anitta to join her on the song. She said Anitta's feature was a natural fit. "[The song] has that tropical vibe and a Latin flavor people are really enjoying right now," she said. "I wanted to find the perfect girl who already had that kind of style and as soon as I saw her videos on YouTube, I was like 'This is the perfect person!' She's very unapologetic and strong but super feminine. We clicked straight away."