Beautiful James

Placebo lead singer Brian Molko is openly bisexual, a theme reflected in this song. The titular "James" appears to be an innocent soul, and Molko wants to protect him from some unnamed troubles. The singer gazes at James fondly as he sleeps and would prefer he continue in his slumbers, shielded from the cold-hearted world. But Molko recognizes he may have to awaken his companion, as James cannot escape life's challenges forever.

So far, we've used the masculine pronoun to describe Molko's companion because James is a male name. But not always: Model Jaime King started out her career answering to James and actors Ryan Reynolds and Blake Lively have a daughter with that name. Molko wants each listener to interpret the song in their own way. "Who is James to you? And is James even a man?" he queried to NME. "These are questions I'm not going to answer, these are questions I want people to ask themselves."

The song emerged from a period of major insomnia Brian Molko suffered from in 2019. During a particularly bad couple of weeks of sleeplessness, melodies and phrases kept entering the Placebo frontman's head. Though delirious from lack of sleep, Molko wanted to make an aide-mémoire of these song ideas, so five or six times a night, he climbed out of bed and staggered over to the piano to record a melody onto his phone. One of them became the main keyboard riff of "Beautiful James."