The song was inspired by frontman Alex Kapranos' time in Sunderland in North East England as a child, Kapranos told NME that it contains a lyric about Marsden Rock off the North East coast. "There was an arch that collapsed in a storm," he explained. "It's about the landmarks of your life being destroyed. Sometimes it's good."
The song's music video was shot by the British-Asian director Karan Kandhari, whose resume includes the road movie Bye Bye Miss Goodnight and the clip for The Vaccines' "Melody Calling." The visual is based around a live performance in an old-fashioned club, which Kandhari described as: "An awkward look at innocence and experience. An attempt to capture a sparkle in the melancholy and a warmth in the strangeness. I hope people find it both sad and funny / hopeful and human. We either achieved all of this, or totally failed and ended up with an alternative universe version of Franz Ferdinand."
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