During this dramatic dance-pop anthem, Loreen explores a troubled romantic relationship where her bond with her partner is the most significant aspect of her life. Despite facing obstacles, the Swedish pop star is determined to stay with her man, as losing him would be an irreparable loss. To express her unwavering commitment, Loreen uses the metaphor of a tattoo to convey that her lover is permanently ingrained in her being.
Loreen performed "Tattoo" in the fourth heat of Melodifestivalen on February 25, 2023. An environmental activist stormed the stage, briefly interrupting her rendition of the song. After the incident was resolved, Loreen restarted her performance and continued with the show. Despite the unexpected disruption, Loreen won the fourth heat of the competition, earning her a spot in the final round. The song won Melodifestivalen, thus becoming the Swedish entry for the Eurovision Song Contest 2023.
Melodifestivalen is an annual Swedish music competition that aims to determine the country's representative for the Eurovision Song Contest. Since its inception in 1959, Melodifestivalen has become one of Europe's most prominent and long-standing music competitions. In 2023, Loreen took part for the fourth time. She previously won the competition in 2012 with "Euphoria," which also secured her victory in the Eurovision Song Contest of the same year.
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