This is the first single from British singer-songwriter Robbie Williams' eighth album, Reality Killed the Video Star. It was his first single since "She's Madonna" in March 2007.
The single was debuted on Chris Moyles' BBC Radio 1 breakfast show on September 4, 2009. Robbie delivered the new track in person to the DJ.
Both the single and album were produced by veteran producer Trevor Horn, (Paul McCartney, Tina Turner, Seal), who in his younger days was one half of electro-pop duo the Buggles. The album title is a reference to the Buggles' biggest hit song "Video Killed The Radio Star."
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