This was released as the lead single from Gary Numan's 21st studio album, Savage (Songs From A Broken World). The song is about a man living in a post-apocalyptic world, whose daughter gets taken away from him. His whole life from then on becomes the need to get her back. According to publicity materials, "It's a menacing industrial march in which the unrelenting mechanized intensity is countered by the humanity of its sweet, swirling backing vocals which exude a palpable Egyptian influence."
Numan's 11-year-old daughter Persia contributes vocals to the track.
Savage (Songs from a Broken World) is a concept album centered around the blending of Western and Eastern cultures. The record is set in the not-too-distant future in an apocalyptic, post-global warming Earth where both food and drink are scarce. "The songs are about the things that people do in such a harsh and terrifying environment," explained Numan. "It's about a desperate need to survive and they do awful things in order to do so, and some are haunted by what they've done. That desire to be forgiven, along with some discovered remnants of an old religious book, ultimately encourages religion to resurface, and it really goes downhill from there."
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