Erica Campbell co-hosted the 46th annual Gospel Music Association Dove Awards with Duck Dynasty's Sadie Robertson. This song earned a Dove for contemporary gospel/urban song of the year at the ceremony. "However you say it, it's still giving him glory," Campbell told Billboard magazine regarding the track's title. "In the culture and what's happening in music... If I can write something that can maybe change the dynamic, then I feel like I'm planting a seed."
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