Love, Hope And Misery

Jake Bugg explained the song's meaning to iHeartRadio: "That's a song about somebody having feelings for somebody else that doesn't feel the same way," he said. "But the other person feels guilty about not feeling the same way as them, and so they're trying to explain it to them, and it can be difficult."

The video takes its influence from Bill Withers' 1972 performance of "Ain't No Sunshine" on The Old Grey Whistle Test. It was directed by Michael Holyk, who previously helmed the clip for Bugg's "Gimme The Love."

The pop ballad has another Bill Withers connection as it features Withers' drummer James Gadson. "I wanted something with an epic pop chorus because I hadn't done anything like that before," said Bugg. "Along the lines of Nilsson, or Bill Withers." "The best thing was we actually got in Withers' drummer, James Gadson," he continued. "He's in his seventies now and he's just the coolest guy. He sits there chilling, eating fish and chips, and then laying down these amazing drums. He's my favourite drummer so to have him playing on this record was a personal highlight."