Billie Eilish and her brother Finneas wrote "What Was I Made For?" for the feature-length film, Barbie. Written and directed by Greta Gerwig, it stars Margot Robbie and Ryan Gosling as Barbie and Ken.
The songwriting process started in January 2023 when Greta Gerwig showed Eilish and Finneas a rough cut of the film at Warner Bros. Studios in California. Deeply moved, the siblings wrote almost the entire song that night at their home studio in Los Angeles. Mark Ronson, who oversaw the Barbie soundtrack album, and his colleague Andrew Wyatt then added extra production.
Barbie dolls are perceived as mere playthings, swiftly acquired and discarded by children. But in the film, these dolls emerge as distinct individuals in the utopian Barbie Land. After being cast out from their idyllic homeland, Barbie and Ken face new challenges. No longer part of the plastic world, Barbie undergoes an existential crisis. "What Was I Made For?" parallels the movie's plot and plays during pivotal moments in the film. Accompanied by Finneas' piano, Eilish delves into Barbie's struggle as she ventures into the real world.
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