Tinashe sings on this dreamy ballad of trying to recapture the initial love that she and her boyfriend once shared over "Drunk In Love" producer Detail's ethereal keyboards. Can we pretend That everything is like yesterday What if I just wanna feel you touching me? Ain't nobody perfect So if you take a while to make it worth it Tinashe: "'Pretend' is basically about when you're in a relationship with somebody and instead of dealing with the stuff you deal with in a relationship, you don't do that, you pretend like everything's fine."
After teaming up with ScHoolboy Q on her breakout single "2 On," Tinashe collaborates with another rapper, A$AP Rocky, on this cut.
In the music video, shot in LA and directed by Jonathan "Jodeb" Desbians, we find Tinashe studying hard at the library while her boyfriend is living it up at clubs every night. Rather than ignore his cheating, the singer plots revenge with help from A$AP Rocky.
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