Attention

Doja Cat's third studio album, Planet Her, was released in June 2021 to critical acclaim and commercial success. The album's pop and R&B influences drew praise from critics, but some fans criticized Doja Cat for being too pop for a rapper. In response, Doja Cat renounced the rap genre on Twitter, calling her past two albums "cash grabs." Speaking with Elle in 2022, she vowed that her upcoming album would be a resounding return to her rap roots. With "Attention," her first solo single since 2022's "Vegas," Doja Cat delivers on her proclamation. The feline-monikered artist ditches the catchy pop hooks in favor of hard-hitting rap verses that punch like a heavyweight champion, melded with a boom-bap-leaning beat.

Throughout the song, Doja strikes back at her detractors, as she recalls the relentless public scrutiny she's faced. The pre-chorus sets the stage, as Doja admits she craves attention but doesn't necessarily need to be adored above all else. She entices: Show you how to touch it, hold it like it's precious. It doesn't need your love, just your attention On the hook, Doja unapologetically admits her hunger for attention: Love me. it needs, it seeks affection So sweet, hungry, it fiends attention

During the first verse, Doja addresses her exit from The Weeknd's 2022 After Hours stadium tour, as she had to recover from tonsil surgery. I could've been an opener, I redirect the bookin' Doja asserts that all attention is equal to her. She acknowledges reading trolling comments and shrugs off those who suggest therapy. With her unyielding confidence, she addresses the backlash she faced after she shaved her head in 2022. Lookin' good, but now my bald head match my Lookin' good, but now they all sayin' that I'm ugly