Robert Plant's lyrics are about how the rich and famous are still exposed to pain and suffering, just in different ways.
Jimmy Page used a drone effect on his guitar similar to create a sound similar to what he did on the song "In The Light," but instead of using a cello bow on his guitar, he used a Gizmotron to create the effect. The Gizmotron is a guitar processing device invented by Lol Creme and Kevin Godley from the band 10cc to get a strange distorted sound.
When they were recording this album, Jimmy Page and John Bonham were spending a lot of time together and would usually show up at the studio very late and work through the night. This started out with just drums and keyboards created by John Paul Jones, who had a new drum machine to work with.
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