Little Mix's Peri explained to Artist Direct why the girls close their DNA album with this song about breaking out of the madhouse. "When we were writing that, we were thinking about how music takes you over and gets inside of you," she said. "It's so good that you can't help but move. It makes you go crazy when you hear that song. It turns a bit creepier and creepier. We had those effects over "Welcome to the madhouse". It ends the album well!"
The song was produced by Rufio Sandilands and Rocky Morris under the moniker of Pegasus. Sandilands and Morris were members of the English pop rock band Palladium who had a minor hit in 2007 with the song "High 5." Little Mix's Jesy recalled to Artist Direct: "We were in the studio, and they played us this really unusual and funky beat. We decided to make a song about how music can take you over and make you crazy."
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