2012Released
4:03

Did You Know?

Interesting facts and trivia about What Now. By Songfacts®.

This vulnerable dubstep ballad finds Rihanna pouring her heart out. She penned the tune with British singer-songwriter Livvi Franc, who like the "Diamonds" star is of Barbadian heritage. Franc's other credits include Kelly Clarkson's "The War Is Over" and Britney Spears' "Trouble For Me" as well as her own single, "Now I'm That Bitch" which topped the US Billboard Hot Dance Club Songs chart and was a top 40 hit in New Zealand and the UK.

The song's haunting music video was filmed in a warehouse in Thailand and finds the Bajan singer locked in a white room. "It's... eerie - kind of creepy," Rihanna said of the clip. "It could almost be expected. Everybody is probably expecting a narrative type of video - a love story of some sort. Something really soft and pretty. It is pretty and kind of soft, but it's really a little demented."

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Song Analysis

Key, BPM (tempo) and time signature of What Now.
G♯Key
MinorMode
3/4Time Signature
180BPM

Album

The album What Now is released on.

Released By

The record label that has released What Now.
Def Jam Recordings
© 2012 The Island Def Jam Music Group
℗ 2012 The Island Def Jam Music Group

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