This song is about the things people do in order to make themselves feel good. The song seems to focus on the darker side of pleasure like addictions and habits, but then the chorus comes in and it seems to say that you should stop thinking about what makes you feel good and try to love others to make them feel good. It's saying that love is what makes the world go around, hence the windmill reference.
Trugoy the Dove from De La Soul is the rapper on this song. Damon Albarn does the rest of the vocals in character as 2D.
At the 2006 Grammy Awards, this won for Best Pop Collaboration With Vocals.
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