This song finds a melancholic Marina blaming herself for the failure of a relationship. She feels bad about driving her ex's life to ruin by playing with his heart, but her wish to be free is stronger. The singer told The Line Of Best Fit that half of Froot deals with a relationship that she had to end. "It's not something I feel good about, and it's not something I'd really addressed before in my songwriting," she said. "In pop music in general it's always this spurned ex-lover type of thing, but this time it wasn't that at all. It was more like the guilt that you have to deal with that comes from hurting someone else. It's just as hard as being rejected or dumped."
The accompanying music video was directed by Markus Lundqvist (Interpol's "My Desire"). It finds Marina Diamandis performing the track in a flowing bodysuit.
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