Jay Rock earned his first Hot 100 hit in early 2018 with his Kendrick Lamar and Future collaboration "King's Dead," which appeared on the soundtrack to the Marvel movie Black Panther. Here, over Vinylz and Boi-1da's soaring beat and booming horns, Rock celebrates becoming a true winner in the rap game. You either with me or against me, hoe You either with me or Win win, win, win, win Rock told Genius: "I was just in a winning spirit at the time. I had finished a lot of dope records so I was like man, I gotta do something to sum all this up. And what better way man? At the end of it all, we all trying to win. When I heard the trumpets, I was like, 'It just sound like some winning s--t.' It sounded like some, ESPN, niggas ready for the playoffs type s--t. You know what I'm saying?"
The song finds Jay Rock linking up with his TDE label-mate Kendrick Lamar again. He contributes energetic ad-libs and also is credited as a co-writer.
The song featured in the HBO comedy drama Ballers' Season 4 opener, which was broadcast on August 12, 2018.
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