We Started Nothing

This song is about the buzz created by the media categorizing the Ting Tings as a 'cool' band. Katie White explained to the Sun newspaper May 23, 2008: "It wasn't us who decided we were cool. It was the cool people who decided. We're pretty normal. We listen to 'Ghostbusters' and 'Kung Fu Fighting.'" Jules De Martino added: "When we read that people thought we were cool, we laughed. Some of the songs we wrote like 'We Started Nothing' and 'Keep Your Head were about that.'"

De Martino expanded on this song in an interview with Rhapsody: "At this point, we were touring quite a lot and a lot of press was building up for the band. We weren't big-headed. See, everyone was calling us, 'the new…' 'the next…' and we wanted to remind ourselves and everybody that that's not what this is about. It's not trying to start a scene. This is just us, people who are into art, who just started to throw parties and decided to have fun with a band and write songs."