This song is about the 2000 US presidential Election, and in particular the way media shaped the campaigns of the two competitors, George Bush and Al Gore.
The line "More for Gore or the son of a drug lord" refers to the discovery that, while George Bush Sr. was President, the CIA was supplying drugs to inner city areas.
This song is a statement about the worthlessness of democracy in the United States. Since the people don't truly understand "choice" and are only able to grasp a small glimpse of those running to represent them in office, they are unconsciously under a one-party system. Rage are using music and sound as a weapon against such "low intensity warfare."
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