Luke Combs first started dating Nicole Hocking in early 2016. They got engaged two years later and tied the knot during an intimate ceremony at their southern Florida beach home on August 1, 2020. He wrote this romantic song for Nicole after they bought their first house together in Tennessee. It tells a tale of a couple whose bond is so durable that even when "the new wears off," their relationship is just as strong.
Combs told Radio.com the song is a continuance of the love story between him and Nicole "that you hear in 'Beautiful Crazy' and 'Better Together.'"
Combs has form for making a list to illustrate a point. On "Lovin' On You," for instance, he outlines some of his favorite things before declaring that none of them give him the same rush as his lady. Here, in the first verse, he lists a cold beer, a truck, and Duracell batteries that only last so long. On the second verse Combs references "the FM station on the outskirts" and blue jeans used for shift work as two things that will fade after a while. However, there is one thing that will last forever: his love for Nicole.
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