Matthew West wrote this song as a reminder to himself that he is a fallen human being and nobody expects him to be perfect. Instead, he needs to be authentic with other people and honest with God, who knows his heart anyway.
I don't know why it's so hard to admit it When being honest is the only way to fix it There's no failure, no fall There's no sin You don't already know So let the truth be told West explained to Apple Music that the song's message is that rather than putting on a performance for others, he needs to be true to himself. "At what age did I start to realize how to put a face on for people and make sure they all think I've got it together? And how dangerous is that in life, and how long have I done that as a preacher's kid and now a professional Christian singer? What's the most authentic version of me, and how can I start working on that more?"
West wrote the song with the young writer-producer AJ Pruis, who contributed to many of the Brand New tracks. The singer explained how the rising producer helped him keep up with current trends in pop music. "Everybody talks about Billie Eilish and her brother Finneas; AJ was definitely my Finneas on this album," said West. "There's nothing like working with a 24-year-old on your music. You start feeling brand new again, too."
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