Drake speaks throughout this song about women's lives in the digital age. The chorus samples Lauryn Hill's 1998 hit "Ex Factor." Cardi B also interpolated the same single on "Be Careful," which was dropped just a week previously. Drake previously sampled Hill's "Doo Wop (That Thing)" for his sports-themed 2014 single "Draft Day."
The Karena Evans-directed star-studded video features a string of women in positions of power. They include actresses Olivia Wilde, Zoe Saldana, Tiffany Haddish, Michelle Rodriguez Letitia Wright. Emma Roberts, Issa Rae, Tracee Ellis Ross and Rashida Jones along with singer Syd and ballet dancer Misty Copeland. Drake can also be seen dancing along with the track.
The song was produced by Murda Beatz with co-production handled by Blaqnmild. Murda Beatz, who is also known for his work with Migos, has previously produced such songs for Drizzy as "With You," "Portland" and "No Long Talk."
See your Spotify stats (with number of plays and minutes listened) and discover new music.
Music data, artist images, album covers, and song previews are provided by Spotify. Spotify is a trademark of Spotify AB.