Not Giving In (feat. John Newman & Alex Clare)

The second single by Hackney collective Rudimental features guest vocals from John Newman, who also sung on their chart-topping debut release "Feel The Love," and from singer-songwriter Alex Clare, who is best known for his hit single "Too Close." The song was released on November 11, 2012. The band originally approached John Newman after they saw him singing in a pub.

Photographer Josh Cole directed the song's music video, which was shot on location in Manila. The clip mirrors the extraordinary true life-story of Josh's close friend and Three-Time Bboy World Champion B-Boy Mouse, who is played by B-Boy Allen. While Mouse discovers the dance sub-culture in Manila, his older brother, portrayed by Tugo, follows a less fortunate path and falls into drug dealing and gang culture. Mouse appears in a cameo teaching his younger self to dance.

After moving to London, from his Yorkshire home town of Settle, Newman worked briefly at an Old Dairy pub with the sister of Rudimental's Piers Agget. After Newman got sacked from his job he moved in with the Agget family. The pair started jamming and this was the first song that they wrote together. The vocalist recalled to Digital Spy: "I'm really good friends with Piers, one of the producers, he was my keyboard player. We wrote 'Not Giving In' in a house and took that version to a little studio in Hackney. The friendship with the Rudimental guys has just grown and grown since I met them."