The beat is brooding, but the lyric is cheerful in "...Ready For It?," as Taylor Swift sings about the man who has her heart: In the middle of the night in my dreams I know I'm gonna be with you The man of these dreams is Joe Alwyn, a British actor Swift began dating late in 2016.
This was the second single Swift dropped from her Reputation album, following the scathing "Look What You Made Me Do." Lyrically, it's a return to a topic often found in her songs: boyfriends.
The song made its debut in a one-minute promo leading up to the Alabama vs. Florida State college football game that ran on ESPN and was posted to the network's Twitter feed, with the handy hashtag #readyforit. The song has nothing to do with football, but the theme of anticipation made it suitable for promo, and the tie-in reached many listeners who might not otherwise hear the song, as college football fans aren't Swift's core audience. The promo ran on Saturday night, September 2, leading into Labor Day weekend. The song was released on iTunes and Spotify the next morning.
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