Roll Deep are a London-based grime music collective, who are one of the pioneers of the urban music movement. They were founded in 2002 by a group of MCs including Wiley, who has gone on to be a successful solo artist in the UK but remains part of the group. Other notable artists that have been through the Roll Deep ranks or have been associated with them include Tinchy Stryder and Dizzee Rascal. The members of the collective who contributed to this song and the rest of their fourth studio album are Wiley, Target, Flowdan, Scratchy, J2K, Breeze, Brazen, Karnage, Brazen, Killa P, Riko, Skepta. Danny Weed and Manga.
This urban clubby production features guest vocals from Manchurian singer Jodie Connor. She told Digital Spy about her hook up with Roll Deep: "I wrote the track with a producer I work with and at the time he was in Manchester, so I sent him through some tracks and he was like, 'I love it - put Roll Deep on it'. He put Roll Deep on it and got it a deal. The first time I met them was at the video shoot for it. They're lovely guys and we got on really well."
The song is the most commercial, radio friendly cut Roll Deep has produced to date. Manga told Once Upon a Grime: "'Good Times' is one song. The Album has Grime / Hip-Hop, plus loads of other stuff on it. So the supporters that don't like this are sure to find something they like on the rest of the album. It's defiantly changed, which is natural thing. When those tunes were made we weren't thinking 'we gotta make a Grime classic', those tunes were just done. That's how we felt at the time. On that same album we had 'Shake A Leg' and 'Avenue' too. Those times no-one was doing what you would call commercial music. Now it's the thing to do to chart. If you look at it like this music is a reflection of you and as a person, you grow, so should your music. I'm not going to make the same songs that I made when I was 16. There's no progression in that. There's new talent that can make that. Not saying that Grime is young, but the type of Grime (or any music we make) won't be the same as we would then."
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