Fletcher is Cari (pronounced like "Carrie") Fletcher, a singer-songwriter from Asbury Park, New Jersey, a city well known to Bruce Springsteen fans. "Fletcher" is her wild alter-ego of sorts, what she calls "this superhero version of me, this larger-than-life thing that's super-confident."
She started dating the social media personality Shannon Beveridge in 2016, and a lot of Fletcher's music over the next several years deals with their rather complicated relationship. The pair had split up in 2020 but ended up living together during the COVID pandemic when a quick visit turned into months of quarantine. During this time, they worked on Fletcher's EP The S(ex) Tapes, which is all about their uncommon bond. Beveridge directed the very intimate videos that go with the songs.
Fletcher appeared on season 1 of the American version of the reality singing competition The X Factor in 2011 as part of a group called Lakoda Rayne, assembled for the show with three other contestants. They finished in ninth place, but Fletcher kept at it, moving to Nashville and releasing an EP called Finding Fletcher independently in 2016. This led to a deal with Capitol Records, which released her song "Undrunk" as the first single on the label in 2019. It charted in various territories and racked up millions of streams, giving Fletcher a foothold in the industry that she used to climb even higher.
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