Rock was born with the name Robert James Ritchie on Super Bowl Sunday, 1971. As a kid, Rock would entertain at his parents' parties when everyone got really drunk. He would sing songs like Jim Croce's "Bad, Bad Leroy Brown."
In the 1980s, Rock joined the break dancing trend. He was rather good. The only move that tripped him up was the spinning around on one hand move. It's hard.
After gaining a following on the Detroit music scene, he signed with Jive Records in 1990 and went on tour with Ice Cube as an opening act. Jive's effort to lump him in with gangsta rap failed, and they dropped him from the label soon after. He released two independent albums before landing another major-label deal, this time with the Atlantic imprint Lava Records in 1998. Lava worked to get him national exposure on radio and MTV for his album Devil Without a Cause. It took a while, but by the end of 1999 he was one of the biggest acts in music, and one of the most polarizing: Listeners either loved or hated Kid Rock.
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