Blur was formed in 1988 by Damon Albarn, Graham Coxon, Alex James, and Dave Rowntree at Goldsmiths College in London. Originally named Seymour after a character by J.D. Salinger, they changed their name to Blur in 1990 because their label, Food, didn't like the name Seymour. Their new name came from a list provided by Food - they band liked its brevity and impact.
Their 1992 US tour was a disaster, as they struggled to win over American audiences who were more inclined toward the grunge sound. Additionally, they faced management issues, financial difficulties, and alcohol-related problems. Disillusioned with America and longing for their roots, they returned to England. Their second album, Modern Life Is Rubbish (1993), marked a shift toward British guitar-pop inspired by influential bands such as The Kinks and The Small Faces. The album has since gained recognition as a Britpop classic.
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