Tyler, The Creator

His Instagram handle is @feliciathegoat, a reference to three 2013 Mountain Dew commercials where he voiced a violent goat named Felicia. The third ad, where the goat shows up in a police lineup, offended so many viewers that Mountain Dew pulled the spots and apologized.

He grew up in Hawthorne, California, near Los Angeles, and formed a crew called Odd Future Wolf Gang Kill Them All, commonly known as Odd Future, that later included Frank Ocean. Los Angeles rap crews are typically portrayed as thugs in the media, but Odd Future was more prankster than gangsta, doing a lot of skateboarding and wearing colorful, outlandish outfits.

Tyler produces most of his songs himself and sometimes produces for other artists as well, including Earl Sweatshirt and SZA.