Tito Double P

Tito Double P, born Roberto Laija, was raised in Culiacán, a city in northwestern Mexico. Known for his distinctive hoarse vocals, he specializes in Regional Mexican Music, combining instruments like the accordion and trombone with modern production techniques. Tito often draws from his hometown's culture and stories, grounding his music in real experiences.

Tito's songwriting journey began when he wrote a corrido as a favor for a friend. He didn't initially see it as a career but found himself writing another and then another. "I never thought I'd be a songwriter, much less an artist, but music was something that was always on my mind," Tito told Billboard. "As a kid, I was good with rhymes - and when I got to high school, I learned to play the guitar, because you either chose to do sports, learn chess or take guitar classes. I chose guitar, then chess - but never sports."

He achieved his first Billboard Hot 100 hit in 2023 with "La People II," featuring Peso Pluma and Joel De La P, which peaked at #69.