Black Eyed Peas member will.i.am debuted this ode to going hard on October 6, 2011 at a gig in London. The track features Rolling Stones frontman Mick Jagger whilst Pop singer Jennifer Lopez croons the hook.
The song was produced by Jimmy Iovine, Audiobot, Dallas Austin and will.i.am. Back in the 1980s Iovine helmed albums for the likes of U2, Bruce Springsteen and Dire Straits. However, after founding Interscope Records in 1990 he took a back seat from twiddling the knobs and this was the first song he'd contributed to the production for decades.
Will.i.am debuted the song at the November 20, 2011 American Music Awards at the Nokia Theater with Lopez also performing live whilst Jagger performed on video.
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