"Crave" is a love song in which Madonna and Swae Lee express their desire for each other. Cause you're the one I crave And my cravings get dangerous The feelings never fade I don't think we should play with this The obsessed pair realize the power of their attraction and are ready to get their romance started.
Speaking backstage at the 2019 Billboard Music Awards, Madonna said "Crave" was one of the first cuts she wrote for Madame X and that the song is about "desire and longing."
On the day that "Crave" was released (May 10, 2019), Madonna was 60 years old and Swae Lee just 23.
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