This is the second official single and opening track for Madonna's twelfth studio album, titled MDNA. The singer produced the song with the Italian DJ and electro house music producer Benny Benassi and his cousin Alle Benassi.
This was only the second single released by Madonna after she signed a lucrative record deal with Universal Music Group's Interscope, but the singer found herself straight away stirring up beef with one of her new label mates: Rapper 50 Cent had been recording a single with the same title and he took to twitter to publicly voice his anger at what he saw as a snub from his label.
There was also another hullabaloo stirred up by the song title. Joe Francis, who owns the libidinous video franchise Girls Gone Wild, threatened to sue Madonna if she sang the song during her performance at the Super Bowl XLVI halftime show. The NFL later announced that the song would not be performed but it was mission accomplished for Francis, having succeeded in creating some publicity for his videos.
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