This is about a gay man who is still in the closet and cannot acknowledge his lover. Soft Cell lead singer Marc Almond is gay and the band had a large gay following.
The first thing Soft cell vocalist Marc Almond did after "Tainted Love" was to buy a flat on Brewer Street in Soho, central London. It cost him £50,000, but was worth it for the views of the people inhabiting the seedy, seductive entertainment establishments. This song was inspired by some of the local locations. "That was Brewer Street in the rain," he explained to Mojo magazine, "outside the Pink Piano bar where the drag artists used to sing, with the neon light from the Raymond Revue Bar reflected on the wet streets. It was what Non-Sop Erotic Cabaret was about, what Soft Cell was about, what I was about."
A remix by Julian Mendelsohn featuring re-recorded vocals by Marc Almond was released as a single with the title of "Say Hello, Wave Goodbye '91." This new version reached #38 on the UK Singles Chart.
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