Whip It

Devo's most famous song, "Whip It" is a parody of the kind of manipulative, overenthusiastic politicians and motivational speakers who say things like: When a problem comes along You must whip it The song has a literary influence. Jerry Casale of Devo, who wrote the song with his bandmate Mark Mothersbaugh, told Songfacts the story: "'Whip It,' like many Devo songs, had a long gestation, a long process. The lyrics were written by me as an imitation of Thomas Pynchon's parodies in his book Gravity's Rainbow. He had parodied limericks and poems of kind of all-American, obsessive, cult of personality ideas like Horatio Alger and 'You're #1, there's nobody else like you' kind of poems that were very funny and very clever. I thought, 'I'd like to do one like Thomas Pynchon,' so I wrote down 'Whip It' one night. Mark had recorded some sketches for song ideas in his apartment, and when we'd get together every day to write, rehearse and practice, we would listen to everybody's snippets of ideas. He had this tape with about eight things on it, and one of them had a drum beat that was very interesting, it became the 'Whip It' drum beat. Then three other songs had pieces of what became the 'Whip It' song, except they were in different time signatures and different tempos. I put them all together into one composition. All the parts of the song got rolled into one song. Then we started putting the lyrics over the top of it and liked the idea of how it was working out. We started practicing it every day, until we got it to the point where we really liked it and we thought it was really snappy. Then we recorded it. We didn't like it any better or any less than any of the other songs we were doing, and we had no idea it would become a hit."

"Whip It" got a big boost from the radio industry trade magazine Friday Morning Quarterback, whose publisher, Kal Rudman, loved the song. After reading about it in FMQB, some program directors put the song in rotation, and it got a great response, creating a buzz that led other stations to play it. In his Songfacts interview, Casale said: "It spread around the country. All the DJs and people hearing it assumed it was a song about beating off or sadomasochism, so we let them think that. We didn't want to ruin it and tell them the truth, because they just wouldn't get off on the truth."

Devo made a top-quality video for "Whip It" in 1980 about a year before MTV went on the air on August 1, 1981. When they launched, MTV had very few videos to choose from, so "Whip It" went right into rotation. Some European and Australian artists had been making videos, but very few came from US artists, and most of those were concert videos. Devo had been making interesting videos for a while because they thought Laser Discs were going to catch on and wanted to make film shorts with music soundtracks that people could watch on them. Laser Discs never caught on, but MTV did, which gave the video lots of exposure. The song was a hit before MTV - it reached its chart peak of #14 in November 1980 - but the video embedded it into the culture.